Tapjoy Acquires Appstrip, a Cross-Promotion Service for Facebook Games
We’ve just learned that Tapjoy, formerly Offerpal, has bought the social gaming cross-promotion service AppStrip. Charles Hudson first spotted the news, and was quickly followed by a TapJoy blog post.
AppStrip was created by Broken Bulb Studios, a mid-sized Facebook developer. Like Applifier, which the service was started to compete with, AppStrip is a simple bar that sits above or below a social game, containing links out to other games.
Two factors have made both Applifier and AppStrip successful.
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