Twitter Saw 3.8 Million #TakeAKnee Tweets Amid Trump’s Weekend Dust-Up With Pro Sports

The social platform became a free-speech battleground

LeBron James responded to President Donald Trump, and Twitter took notice @KingJames

Twitter became a battleground between athletes and President Donald Trump this past weekend.

The social network said in an email to Social Pro Daily that from 9 p.m. ET Friday through Sunday night, more than 3.8 million tweets referenced the hashtags #takeaknee or #taketheknee, including some 2.5 million on Sunday alone, in response to Trump bashing National Football League players who protest by kneeling during the national anthem.

According to Twitter, tweet volume spiked between 1 p.m. and 2 p.m. ET Sunday, with 240,000 related tweets.

After Trump rescinded his invitation for the National Basketball Association champion Golden State Warriors to visit the White House, the response from NBA superstar LeBron James went viral, with more than 650,000 retweets and over 1.45 million likes at the time of this post.

The tweet became James’ most-retweeted tweet, and Twitter told Social Pro Daily that in the four hours following the tweet Saturday (11:17 a.m. to 3:17 p.m. ET), #ubum and “u bum” were tweeted 355,000 times.

Fellow NBA players Bradley Beal, Chris Paul and J.R. Smith also set personal retweet records by weighing in.

Switching back from the hardcourt to the gridiron, NFL players setting personal retweet marks with their responses to Trump included LeSean McCoy, Richard Sherman, Eric Ebron, Martellus Bennett, Jermon Bushrod and Connor Barwin. David Cohen is editor of Adweek's Social Pro Daily.