Performance Marketing

Taco Bell's Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times

It's the top campaign in the app's history

By Lauren Johnson

May 11, 2016

Taco Bell has shattered a Snapchat record. Last week, the brand launched a sponsored lens campaign that turned consumers' heads into a giant taco shell to celebrate Cinco de Mayo—resulting in 224 million views in one day.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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