Taco Bell’s Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times

It's the top campaign in the app's history

Taco Bell has shattered a Snapchat record. Last week, the brand launched a sponsored lens campaign that turned consumers' heads into a giant taco shell to celebrate Cinco de Mayo—resulting in 224 million views in one day.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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