Taco Bell Tries to Reinvent the Fast Food Website With Mobile-Centric Ta.co

Menu customization, content, payment and more

Taco Bell, already seen as one of the most tech-savvy fast food brands, just launched ta.co, the fast food giant's revamped website where consumers can customize, order and pay for their food.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.