Social Pro Daily

Taco Bell Fans Can Use Instagram to Find Out Which Menu Item They Are

The augmented reality effect debuted last week

Just when you thought personality quizzes were a thing of the past ...Taco Bell/Instagram
By David Cohen

January 14, 2020

Fast-food chain Taco Bell embraced the revival of BuzzFeed-like online personality quizzes with last week’s rollout of an augmented reality effect (mobile only) that tells Instagrammers which menu item they are.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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