Doritos drove the “Old Town Road” to 85 times more online readership about its brand on Super Bowl Sunday than on the average Sunday, according to an analysis by native advertising platform Taboola.
Taboola said the snack brand’s dance-off between Lil Nas X and Sam Elliott led to domination in terms of online readership.
Planters came in a distant second, with 21 times more online readership than an average Sunday, on the strength of the resurrection of Mr.
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