For T-Mobile, Netflix's Global Surge Is Proof That Unlimited Streaming Is a Vital Strategy

Branding svp also sees huge potential for wearables and health

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T-Mobile took a bit of a bandwidth gamble recently by offering unlimited free video streaming from popular services like Netflix and Hulu, but this week's massive Netflix expansion news has left the wireless brand feeling vindicated.

Shortly after Netflix's announcement that it had instantly expanded from 60 countries to a new total of 190, we talked to T-Mobile's svp of brand and advertising, Peter DeLuca, about how this and other CES discoveries have gotten him excited for the future.

One key trend for DeLuca is wearables, which may have their detractors who think the tech could become just another fad.



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