Social Listening Is Key, but What Should Brands Be Listening for?
"Most people do not listen with the intent to understand; they listen with the intent to reply."
“Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software technology company, I see this everyday.
While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in