Social Media Tool Provider Syncapse Acquires Social Media Agency Nudge

Social media tool provider Syncapse today acquired London-based full service social media agency Nudge. The deal will augment Syncapse’s range of technology and strategy solutions with Nudge’s understanding of the European social media landscape and knack for creating innovative campaigns. All twelve members of Nudge’s team will join Syncapse’s London office to begin working on Facebook and other social media platform projects from Syncapse’s Europe, the Middle East, and Africa portfolio as well as supporting existing Nudge clients like Unilever and Reckitt Benckiser. The exact terms of the acquisition were not disclosed, though the three founding members of Nudge will join the Syncapse management team.