Performance Marketing

SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box

Using VR to show 'the future of fun'

By Marty Swant

March 14, 2016

A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most iconic products: the Happy Meal.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

Recommended articles
Microlearning

Subscriber Onboarding and Engagement Done Right

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Keys to Building Your Customer Identity Framework

You Might Like

3 Tactics to Acquire New Mobile App Users

By Philip Wayman, Co-founder and CMO, Fastic

Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold

By Ross Jauncey

Direct Mail 2.0 Is Here and It’s Just as Effective as Digital

By Karen Law, Director of Sales Enablement, Valassis, a Vericast Business

Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}