SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box

Using VR to show 'the future of fun'


A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most iconic products: the Happy Meal.

Using an experience built for the HTC Vive, users who visit the McDonald's lounge near the Austin Convention Center can immerse themselves in a world where they're tasked with painting a gigantic Happy Meal box with gobs of virtual reality paint.

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