This Swedish Chainsaw Brand Just Launched a Virtual Reality Logging Game

For the wannabe lumberjack in all of us

There is nothing safe about using a chainsaw. It's not exactly the kind of tool you'd play around with for fun while drinking beers with friends and seeing who can cut limbs off of a tree the fastest. (After all, not only are you always a blade a way from a lost limb—you're always a tree limb away from lost life.)

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.