Survey: What Marketers Need to Know About Influencers

A survey of a small group of influencers revealed that the thing they like least about working with brands is not being valued for the work they provide.

Influencer marketing is slated as the next big thing in marketing and even big brands are engaging with influencers to reach young and engaged audiences. However, there’s a key component that brands and marketers need to pay attention to: How the influencers operate.