Influencer marketing is becoming an effective way for brands to generate big returns on social. As new influencers emerge on different social networks, businesses are looking to connect with those influencial people and their followers. Influencer marketing platform Tomoson recently polled marketers to get a sense of the current state of the market.
Tomoson surveyed 125 marketers to get their opinions on how much revenue influencer marketing can generate, along with other metrics. 59 percent of those marketers believe in influencer marketing so firmly that they plan to increase their ad budgets for it within the next 12 months.