Survey Shows Older and Younger Ad Execs Care About Different Digital Metrics

How they view video is changing


While viewability, fraud and inventory might be popular topics across all of digital advertising in 2017, results of a new survey seem to show that older and younger executives prioritize them differently.

As it turns out, agency professionals under the age of 30 care far less about viewabililty and fraud and more about brand safety and performance. On the other hand, older execs also place more prominence on other issues like premium inventory and cross-channel attribution. Turn and Amobee conducted the survey,

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