Survey Shows Older and Younger Ad Execs Care About Different Digital Metrics

How they view video is changing

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

While viewability, fraud and inventory might be popular topics across all of digital advertising in 2017, results of a new survey seem to show that older and younger executives prioritize them differently.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in