Social media and travel now go hand-in-hand with visual becoming platforms becoming particularly instrumental in helping would-be jetsetters discover travel-related content and even map out potential destinations. A report from Topdeck Travel examines millennial travel trends, with some insights into how social plays into the process.
Topdeck surveyed more than 31,000 people in 134 countries, including Australia, Canada, New Zealand, the U.S. and the U.K. Among those surveyed, 60 percent like to travel overseas about once per year and 86 percent were most interested in experiencing new cultures.
While 76 percent of survey participants said they chose destinations based on recommendations from friends, 36 said social media helped them select their next destination.