Survey: Millennials Are More Likely to Get Video News From Social Networks

Arkadium polled users about their online video news preferences

Arkadium, a provider of visual and interactive content tools for publishers, released the results of a commissioned survey, which asked 1,000 people in the U.S. about their online video news preferences.

When asked where they typically come across video news stories, 60 percent of respondents said news websites and applications, while 44 percent said feed-based social networks, like Facebook. Search-based platforms, like YouTube, came in third at 25 percent.

Breaking down responses by age group, Arkadium found that millennial respondents were more likely to come across video news on feed-based social networks, at 59 percent, followed by news sites and apps (58 percent) and search-based platforms (38 percent).

Meanwhile, older respondents were found to be more likely to come across video news on news websites and apps, at 62 percent.



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