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Many Consumers Think 'Fake News' Is Still a Problem Heading Into 2020

Things haven't changed much since 2016, according to a new survey

illustration of a man holding a newspaper and a woman looking shocked
Fake news is still a problem that plagues the media ecosystem, according to a new survey.Getty Images
sara.jerde
By Sara Jerde

As the nation heads into another presidential election, many consumers believe the problem of “fake news” hasn’t been solved after Donald Trump popularized the term on the 2016 presidential campaign trail.

More than half of respondents (86%) to a recent survey conducted by Killi, a company that aims to give consumers control of which platforms and organizations use their data, cited fake news as an ongoing problem.

The company surveyed more than 8,000 U.S. and Canadian adult users of its app on Sept.

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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