Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

CivicScience found that older respondents were more likely to say they haven't paid for an app or in-app purchase.

Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app.