Superior Customer Experiences Start With These 3 Things

Opinion: Brands must undergo a marketing transformation


In 1997, I was flying out to San Jose, Calif., to attend a meeting that could transform my career. Upon arriving at the airport, I realized I had left my suitcase on the Amtrak train I’d taken earlier.

I can still recall the panic I felt in that moment. That suitcase had all of my business attire in it, and it was too late to go back and get it. My wife—whom I called from 35,000 feet in the air—suggested that I reach out to a personal shopper from Nordstrom.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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