Super Bowl Social Content Is Up 223% Since 2012 (And Twitter Isn’t Dead)

It’s clear that brands are tweaking their content publishing strategies when it comes to the Super Bowl.

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Is there any bigger linchpin of a brand’s marketing calendar than the Super Bowl? An event that’s as much about the advertising as it is about the game. The cost for a 30-second spot during Super Bowl 50 on CBS: a cool $5 million – a price tag that’s doubled from 10 years ago.

On social media, the uptick in brands creating Super Bowl content has been incredible. Last year alone, we tracked over 14,700 unique pieces of content that brands published before the Super Bowl.



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