Super Bowl Social Content Is Up 223% Since 2012 (And Twitter Isn’t Dead)

It’s clear that brands are tweaking their content publishing strategies when it comes to the Super Bowl.

Is there any bigger linchpin of a brand’s marketing calendar than the Super Bowl? An event that’s as much about the advertising as it is about the game. The cost for a 30-second spot during Super Bowl 50 on CBS: a cool $5 million – a price tag that’s doubled from 10 years ago.