Super Bowl Means Party Time for Magazines

Super Bowl bashes, which were tempered last year by the economic crisis, are gearing back up, albeit slowly.
 
Playboy’s party is returning after a one-year hiatus, although this year’s affair will be smaller than in year’s past, when Hugh Hefner hosted 3,000 to 4,000 people.
 
Some 1,200 are expected at this year’s party at South Beach’s (Miami) Sagamore Hotel Feb. 6, with 10 Playmates and 10 Playboy Club Bunnies on hand. The main sponsor is Bacardi, joined by Mini Cooper and Playboy Cigars.



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