Social Pro Daily

What Drove Discussion During Super Bowl LII on Twitter, Facebook, YouTube?

Activity spiked after the last play of the game

The Philadelphia Eagles won their first-ever Super Bowl Philadelphia Eagles/@eagles/Twitter

By David Cohen

February 5, 2018

Super Bowl LII came down to the last play, so it’s no surprise that the last play sparked the most activity on Twitter and Facebook.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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