Super Bowl Ads & The ROI Gap: How Social Activation Measurably Grows Business Outcomes

While hashtags are historically used as a barometer of the success of an ad and how much water cooler talk it receives, they can be so much more.

This year’s Super Bowl is a landmark. And not just because it is the 50th anniversary of American football’s most anticipated match-up. Significantly, 30-second spots for this year’s Super Bowl are selling for a record $5 million, a jump from the $4.5 million charged last year.