Subway Unleashes 73 Gifs for #januANY Campaign

Sandwich brand introduces mid-month viral push

Subway is using 73 animated gifs as creative for a mini-campaign consisting of Promoted Tweets and organic messages on Twitter as well as a few Facebook posts, starting today as part of its #januANY ($5 "Footlongs") cross-media push this month. Working with social content producer Giphy and digital shop 360i, the sandwich brand plans to push that number to more than 100 in the coming days. 

@Chris_Heine Christopher Heine is a New York-based editor and writer.