Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today.
Pew found that 76 percent of online U.S. adult females use Facebook, compared to 66 percent for online males, while fairly similar women/men percentage splits exist for Twitter (18 percent/17 percent), Instagram (20/17) and Pinterest (33/8). Indeed, one-third of women are now using Pinterest. But then there's LinkedIn: the researcher said 24 percent of Internet-using men employ the site compared to 19 percent of women.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in