Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today.
Pew found that 76 percent of online U.S. adult females use Facebook, compared to 66 percent for online males, while fairly similar women/men percentage splits exist for Twitter (18 percent/17 percent), Instagram (20/17) and Pinterest (33/8). Indeed, one-third of women are now using Pinterest. But then there's LinkedIn: the researcher said 24 percent of Internet-using men employ the site compared to 19 percent of women.
Every major platform, Pew says, has experienced an uptick in users compared to December 2012, as 73 percent of online consumers now utilize at least one social media channel and 42 percent use multiple ones.
