Study: Women on Facebook Click More, Youth ‘Like’ More

And advertisers need to tailor to the segments

A Facebook ad proclaims your friend has "liked" a brand. Your options? Ignore it, "like" the brand yourself, or click on the ad to see what that brand is. According to a study released today from Facebook ad agency SocialCode, both men and women "like" brands equally, but women are 11 percent more"like"ly (get it?) to click on the ad before committing to an official "like."