Study: Video Ads More Effective on Facebook Than Rest Of The Web
The video ad network titan Tubemogul released research at the OMMA Video conference in New York Tuesday that compared four types of video ads placed in Facebook’s sponsored search area with click-to-play video ad units on other publisher sites. The analysis, comparing resulting costs, viewing time, and other details on a sample of 60.2 million views revealed Facebook’s users to be some of the most engaged viewers online. Read more after the jump.
The research sample involved over 25 major video advertising campaigns from brands such as Symantec, Microsoft and Hyundai.
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