Study: There is no "Twitter Effect" Happening in Hollywood

Conventional wisdom in the elite Hollywood sphere would have us believe that mass Twitter mentions increases a movie’s success in the box office – but a new study released earlier this week says otherwise. The “Twitter Effect”- as this wonderful social media sales boost is dubbed – doesn’t, in fact, exist at all. Movie sales don’t budge when Twitter is all a-buzz with hype, or when it’s silent. Contesting that the power of Twitter is all a facade is a big assertion, so we’ll look at more details from the study below the jump.