STUDY: Combine Email Marketing with Facebook Ads

A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails.

SalesforceEmailStudyOverview650A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails.

The study was conducted by Facebook and one of the social network’s Strategic Preferred Marketing Developers, digital marketing outfit Salesforce Marketing Cloud, and the two companies said they analyzed anonymized email subscriber data, engagement data, ad impressions and transaction data, also finding that:

  • 18 percent of targeted subscribers opened at least one email but did not see ad impressions.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in