Study: Parents Concerned About Digital Marketing Practices Targeting Kids

FTC close to vote on updates to children's privacy rules


Privacy groups advocating more stringent regulations for marketing to children online and on mobile devices released a study today showing that parents and other adults overwhelmingly agree with them. 

Many of the techniques used by marketers and child-directed websites elicited disapproval from parents and other adults, with 80 percent opposed to allowing advertisers to collect and use information about a child's activities online— even if the advertisers do not use or know the child's name.

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