STUDY: WhatsApp Tops Facebook in Middle East Nations

WhatsApp is what’s up in the Middle East, as a recent study by Northwestern University in Qatar found that the Facebook-owned messaging application beat out its parent company in Lebanon, Qatar, Saudi Arabia and the UAE.

NorthwesternUQatarMiddleEastChartWhatsApp is what’s up in the Middle East, as a recent study by Northwestern University in Qatar found that the Facebook-owned messaging application beat out its parent company in Lebanon, Qatar, Saudi Arabia and the United Arab Emirates, with Facebook holding on in Egypt and Tunisia.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.