STUDY: Most Think the Digital World Is Bad for Kids

A majority say "technology is ruining childhood"(!!)

A new survey published by marketing conglomerate Havas Worldwide is an extensive read on the changing state of the global family unit.

The headlining takeaway, though, provides some insight to PR firms specializing in tech: a majority of the survey’s 6,767 respondents around the world think that our increasing reliance on digital gadgets and media is not good for kids. Here’s the scare quote:

“…a majority of the people we surveyed around the globe believe that digital technology and the Internet are ruining childhood.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in