Study: Mobile Marketers Should Pay Attention to China

Where 71% of consumers watch videos on the go

Much has been made of cord cutters—consumers who ditch television sets to watch videos on smartphones and tablets—and how advertisers can grab their attention. But while U.S. broadcasters and companies try to play catch-up with more mobile content, new research from the Interactive Advertising Bureau (IAB) shows how smartphones and tablets have become the primary way to watch videos in China.