Study: Marketers Want More Demographic Data—But Only If It’s High Quality
Data accuracy was most important factor among brand marketers

Contrary to conventional wisdom, marketers are still very much interested in purchasing and using demographic data to reach consumers. Concerns about the quality of the data available, however, are preventing them from using more.

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.