STUDY: Journalists Spend Less Than One Minute Reading Each Press Release


Press releases

They all blend together at a certain point…

We have a new candidate for least surprising survey conclusions via comms firm Greentarget: journalists like your press releases nice and short.

No, shorter than that. Shorter…shorter…almost there…

This one hits a little too close to home for us. Key stat: the average participant in this survey received approximately 50 releases every week–and spent less than one minute reading each one he or she opened.

You’ll click through and spend about three minutes reading this post though, won’t you?

First the good news: more than a third of the 100 journalists surveyed said they still get story ideas from press releases and 88% take some value from them (though the number for us lowly trade bloggers is much higher).

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