Study: How do you Engage Apathetic Youth in Politics? Catch them on Facebook, YouTube, Twitter

18 to 24 year olds might’ve fragmented their votes across the spectrum in the May UK general election, but they all banded together and voted resoundingly for social media after the election. A new Reuters Institute for the Study of Journalism study reveals that Facebook and Twitter were the big winners, next only to David Cameron.

The study conducted between May 3rd and 8th 2010 indicates trends, not hard-and-fast statistics, but it’s clear that social media was important to youth during the campaign leading up to the election. According to the survey, 97% of 18 to 24 year olds used Facebook during the election campaign, with one in four using it and other social media to share and discover election-related content, participate in polls and politically-oriented groups, and discuss the election itself.