STUDY: Facebook Active Usage Down 3% From 2Q Through 4Q 2013
Although Facebook remains far and away the top social network in terms of accounts, active users, and frequency of visits, it saw a 3 percent drop in active usage between the second quarter of 2013 and the fourth quarter, according to the latest study from GlobalWebIndex.
Although Facebook remains far and away the top social network in terms of accounts, active users, and frequency of visits, it saw a 3 percent drop in active usage between the second quarter of 2013 and the fourth quarter, according to the latest study from GlobalWebIndex.
According to GlobalWebIndex, Facebook was the top social network in terms of account ownership, at 83 percent; active usage, at 49 percent; and visit frequency, with 56 percent of users logging in more than once per day.
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