STUDY: Facebook Is the Dominant Social Network for Marketing by SMBs

Small and midsized businesses: Ignore Facebook at your own peril, according to new research from Gannett digital marketing company G/O Digital.


GODigitalStudyBannerSmall and midsized businesses: Ignore Facebook at your own peril, according to new research from Gannett digital marketing company G/O Digital.

G/O Digital surveyed more than 1,000 Facebook users and found it to be a marketing force, with 73 percent citing it as the most important social media platform where they expected to find local businesses, dominating over Twitter (3 percent), LinkedIn (2 percent) and Instagram (less than 1 percent).

Other findings by G/O Digital included:

  • 51 percent of respondents said discounts or incentives on Facebook pages were most likely to motivate them to click through to brands’ websites or mobile sites.
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