Study Finds That Brand Takeovers Are the Most Effective Way to Advertise on Social Media

Top of the Twitter feed wins the day

Screen time for "First View" ads is 50 percent higher, according to the study. Getty Images

Unlike @justinbieber or @realDonaldTrump, most brands’ official Twitter accounts don’t have millions of followers eagerly awaiting their every utterance.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.