Study Finds Newspapers Struggling to Find Digital Revenue

Executives say industry is resistant to change

According to a new study set for release today by Pew Research Center’s Project for Excellence in Journalism, newspapers aren’t having much luck in finding a new revenue model for the digital age. The study’s findings, based on data from 38 anonymous newspapers and interviews with multiple top executives, were fairly bleak. The newspapers were losing seven dollars in print advertising for every one gained in digital revenue. And digital ad revenue is still just a fraction of print ad revenue—on average, print advertising accounted for 92 percent of revenues at the papers surveyed.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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