STUDY: Facebook beating out niche sites for local search

Through Facebook’s Graph Search, the company is trying to become a player in local search. As Yext discovered in a recent study, Facebook is already a more popular local search engine than TripAdvisor and other niche sites, yet still has a long way to go to catch up with Google.

When more than 1,000 people were asked about websites they access to find local business information, 12.4 percent said Facebook, while 6 percent said specialized sites.

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