Study: Facebook ads outpacing organic for conversions

As more companies realize that advertising on Facebook is a necessity to reach fans and customers, a new study shows that ads play a huge role in gaining conversions through the social network.

The study, done by Convertro, an AOL company, spans 500 million clicks, 15 million conversions and 3 billion impressions — more than $1 billion of attributed revenue during Q1. It finds that while organic Facebook posts are great for mid-funnel awareness, paid posts are becoming more effective for conversions.

Among Facebook posts, paid beat out organic 13 percent to 9 percent for bottom-of-the-funnel decisions.

When compared to Twitter and Pinterest, Facebook ads were the most efficient way to gain conversions.

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