Study: Facebook ads can be effective at delivering reach


As many page admins and marketers rage against Facebook for perceived and real drops in page post reach, a new study by Neustar shows that Facebook advertising is actually an effective way to achieve reach, compared to other methods such as ad networks, ad exchange platforms and portal websites.

The 2013 Year in Review Global Media Intelligence Report covers approximately 145 billion ad events, 61 billion impressions and 10.5 million conversions over the course of 2013.

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