Study: Ads Are Only 3% of Facebook Desktop News Feed Posts
It might seem like ads keep encroaching on your News Feed, but a study from Socialbakers shows that just 3 percent of the posts on Facebook (on desktop) are sponsored.
It might seem like ads keep encroaching on your News Feed, but a study from Socialbakers shows that just 3 percent of the posts on Facebook (on desktop) are sponsored.
Socialbakers examined News Feed content on desktop among 1,000 Facebook users, finding that 71 to 76 percent of the posts came from friends and 24 to 29 percent came from pages. Of those posts from pages, 10 percent were sponsored; overall, 3 percent of the posts were ads.
Jan Rezab, founder and executive chairman of Socialbakers, commented on the findings in a blog post:
Our research is the first to truly take a data-driven approach in understanding how the Facebook News Feed functions for both users and marketers. These
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