Study: 53% of Twitter Users Say They’re Early Adopters: How Can You Harness That Energy?

In a study of wireless shoppers on Twitter, those who engaged with an ad for a wireless product were four times more likely than non-exposed users to switch wireless providers.

Just how progressive and brand-friendly are Twitter users? A recent series of studies by Twitter, MarketShare and Millward Brown showed that a majority of wireless shoppers on Twitter polled think of themselves as early adopters and more willing to recommend a brand after a positive customer service experience.