Stuart Elliott Takes Buyout as NYT Continues to Lose Top Media and Advertising Reporters

Iconic ad columnist joins outgoing TV, press writers


The giant sucking sound you might be hearing from Manhattan this week is probably the vacuum of media and marketing insight being created by New York Times buyouts.

Stuart Elliott, the newspaper's longest-serving advertising columnist, has announced he will be "taking part in the (generous) buyout offer the Times has made to longtime employees." After more than 23 years in the role, his last day will be Dec. 19.

"For many, many years covering advertising, marketing and media, I've written about people [who] are 'leaving to pursue other interests' or leaving 'to explore career opportunities' or even to 'spend more time with (his/her) family,'" Elliott said in a Facebook announcement about his retirement.

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