4 Benefits (And 1 Big Challenge) of Streaming Live on YouTube

More and more brands are beginning to think about live streaming and how they can incorporate it into their online video strategy. We spoke with Bern Rexer of MXPI, a thirteen-year veteran of live television and live streaming production, to find out more about how live streaming works on YouTube, as well as some of the benefits and challenges of the medium.

Thanks to the massive success of live streaming campaigns like Red Bull’s stream of Felix Baumgartner’s jump from space last year, NASA’s Curiosity Mars landing and the summer Olympics, as well as the increased use of Google’s ‘Hangouts on Air’, more and more brands are beginning to think about live streaming and how they can incorporate it into their online video strategy.  I spoke with Bern Rexer of MXPI, a thirteen-year veteran of live television and live streaming production, to find out more about how live streaming works on YouTube, as well as some of the benefits and challenges of the medium.