As Americans began sheltering in place in mid-March and were eager for new entertainment options following the cancellation of live sports, Sir Patrick Stewart came to their rescue.
On March 24, the day before the Season 1 finale of his new CBS All Access series Star Trek: Picard, Stewart announced on Instagram that the streaming service was offering a 30-day free trial, up from its normal seven-day window. The surprise offer drove a double-digit increase in new subscriptions and resulted in CBS All Access’ highest single-day March sign-ups in its five-and-a-half year history.
That
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