Streamers Are Using Extended Free Trials in an Effort to Hook Housebound Viewers

Subscription TV services are trying to convince satisfied customers to pay for continued use

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As Americans began sheltering in place in mid-March and were eager for new entertainment options following the cancellation of live sports, Sir Patrick Stewart came to their rescue.

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This story first appeared in the May 4, 2020, issue of Adweek magazine. Click here to subscribe.