Strategies to Optimize Facebook Ad Spend, Protect and Boost Brand Reputation, and More Recent Updates at the Facebook Marketing Bible

The Facebook Marketing Bible, September 2011 edition, now includes even more strategies and updates for marketing your brand on Facebook.

Recent Updates to the FMB

    • Minimizing Your Facebook Ad CPC Bid Prices by Avoiding Bid Competition. When running ads on Facebook, advertisers need to think about more than just creative and targeting to achieve optimal performance at the lowest cost. By avoiding periods of high advertiser competition, the same performance can be achieved for lower bid prices. This guide shows you how to get the most from your Facebook advertising budget.
    • How to Use Facebook Hidden Wall and Other Page Moderation Tools to Protect Brand Reputation. Highly engaging Pages can quickly blossom into a valuable community that will raise awareness of the brand through positive word-of-mouth. But, the messages posted to your Wall by fans will not always be positive. This is our guide to managing your brand’s reputation on Facebook using the “Hidden Wall” and other Page moderation tools.
    • Increasing Virality of your Page’s News Feed Posts Via the Share Button. Making the posts you publish stand out in the Facebook news feed is crucial to maximizing primary key performance metrics such as brand lift, clicks, impressions, Likes, comments, and reposts. Your updates are competing with highly compelling content published by the friends of your fans, so you need every advantage you can get. Here we’ll walk-through how the View Shares link works, and provide strategies for how you can attain Shares and the benefits they bring for your business.
    • The Latest Featured Facebook Campaigns, including coverage of campaigns from Best Buy, Zynga’s CityVille, Maybelline and Bonobos.

About the Facebook Marketing Bible

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is beyond the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

Learn more about the September 2011 edition of the Facebook Marketing Bible at

Table of Contents excerpted from the full September 2011 Edition

Recent Featured Facebook Campaigns

  • Food Network, Pizza Hut, Coca-Cola and Cost Plus
  • Alamo Rent A Car, National Geographic Channel and Fox
  • Craftsman, Unilever and FarmVille Chinese, American Express and El Pollo Loco
  • Bucca di Beppo, Bissell, Bank of the West and the NBA
  • Coca-Cola, Qatar Ariways, Clearasil and Esurance
  • Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

  • Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
  • Page Destination Tab Ad Campaign Strategies
  • Facebook Pages and Public Profiles
  • The Profile Page – A Walk-Through

Designing Your Facebook Page

  • Improving Your Facebook Page With Customized Tab Applications: 10 Examples
  • Facebook Page Redesign 2011: Marketing Stategies and Best Practices
  • The Wall Tab for Making Pages Dynamic and Viral
  • How to Choose a Landing ‘Tab’ for your Facebook Page
  • Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

  • How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
  • How to Get Facebook Users to Like Your Page: The First Step to Engagement
  • How Your Business Should Reply To Facebook Comments
  • Demographic Targeting for Status Updates
  • How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

Growing Your Fan Base and More Ways to Promote Your Facebook Page

  • Gaining More Fans With Facebook’s New “Merge Duplicate Pages” Feature
  • How Facebook Pages Can Use “Invite Friends” to Gain Fans
  • How Brands Can Advertise within Social Games
  • The Basics of Status Updates for Pages
  • Increase Engagement and Insight through Status Tagging
  • How to Grow Your Page’s Audience through Page Invitations
  • SMS Subscription Service for Pages
  • Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

  • How Top Brands Conduct Ecommerce on Facebook: Best Practices
  • Facebook Ecommerce: What Features Are Important in a Page Storefront Application
  • The Best Facebook Page Strategies and the Pages That Use Them
  • Strategy: How to Promote Your Page in 6 Steps
  • Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
  • 10 Key SEO Strategies Every Facebook Page Owner Should Know
  • 8 Best Practices for Retailers on Facebook
  • Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

  • The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
  • How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
  • Facebook Connect Integration Best Practices from the Platform Showcase
  • Implementation Options: Like Button
  • Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

  • How Pages Can Use the Relaunched Facebook Questions Product
  • How to Create a Deal with Facebook Deals
  • The Places We’ll Go: How marketers can use Facebook’s new location features
  • Facebook Questions – A Walk-Through
  • How Marketers Can Get The Most Out Of Facebook Questions
  • Groups and SEO – a Quick Overview

Advertising on Facebook

  • Page Destination Tab Ad Campaign Strategies
  • Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
  • Facebook Ads: Read Before You Get Started
  • Facebook Ads – A Walk-Through
  • The Facebook Ads Manager
  • Facebook Self-Serve Ad Types: Page Ads
  • Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

  • 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
  • Friends of Connections Targeting
  • Facebook Ads: Language Targeting
  • 4 Connection Targeting Tests Every Advertiser Should Run
  • From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
  • Time Scheduling

Tools and How-Tos for Marketers

  • Facebook “Insights” Metrics Dashboard for Page Managers
  • Using Third Party Tools to Manage Your Facebook Page
  • How Page Owners Can Restrict Content for Underage Users
  • How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

  • Promotional/Sweepstakes Policies for Facebook Pages
  • The Future of Sharing on Facebook: A Hybrid Public/Private Model
  • Facebook’s Guidelines for Promoting Pages Outside Facebook

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