Strategies to Optimize Facebook Ad Spend, Protect and Boost Brand Reputation, and More Recent Updates at the Facebook Marketing Bible

The Facebook Marketing Bible, September 2011 edition, now includes even more strategies and updates for marketing your brand on Facebook.

Recent Updates to the FMB

    • Minimizing Your Facebook Ad CPC Bid Prices by Avoiding Bid Competition. When running ads on Facebook, advertisers need to think about more than just creative and targeting to achieve optimal performance at the lowest cost. By avoiding periods of high advertiser competition, the same performance can be achieved for lower bid prices.
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