A video creation company has partnered with one of the most prominent ad measurement firms to create a database that could help brands avoid fake or hateful content.
Storyful—a division of News Corp.—is teaming up with analytics and measurement firm Moat to launch Open Brand Safety, a database that monitors misinformation and extremist content by tracking web domains and video URLs. OBS, which was unveiled on Tuesday, will include a list of websites that the companies suggest advertisers avoid to keep their brands away from unsavory content.
According
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